A recent documentary by ARTE explores the growing trend of far-right influencers who are using social media to spread xenophobic ideologies and promote a lifestyle that glorifies nationalism and intolerance. These influencers, often young and charismatic, have amassed large followings online, where they share content that demonizes immigrants, minorities, and other groups they deem “undesirable.” By presenting xenophobia as a desirable and aspirational lifestyle, they are attracting a new generation of followers who are drawn to their message of exclusivity and superiority.
The documentary examines the tactics used by these influencers to normalize hate speech and xenophobic attitudes, often using humor, irony, and memes to make their content more palatable and shareable. By packaging their ideology in an appealing and entertaining way, they are able to reach a wider audience and create a sense of community among their followers. However, this trend has serious implications for society, as it contributes to the normalization of hate speech and the marginalization of vulnerable groups.
The film also highlights the challenges faced by social media platforms in regulating this type of content, as well as the importance of counter-narratives and education in combating the spread of xenophobic ideologies. By shedding light on this phenomenon, the documentary aims to raise awareness about the dangers of xenophobia and the ways in which it can be promoted and normalized through social media.
