Meta has introduced significant advertising features to WhatsApp, allowing businesses to connect with users through direct messaging. The new ad formats enable companies to send personalized messages, promotions, and updates directly to users’ chats, enhancing customer engagement and business outreach. This development marks a substantial shift in WhatsApp’s approach to advertising, providing businesses with new opportunities to interact with their customers.
The ads will be displayed within the chat list, similar to other messaging apps, and users will have the option to reply or block the business. This feature aims to facilitate more direct and interactive communication between businesses and their customers. With these new advertising capabilities, WhatsApp is evolving to meet the needs of both businesses and users, while maintaining its core functionality as a messaging platform .
