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Adidas Celebrates Football with Retro Market in Shanghai

Robert Avatar
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Adidas recently unveiled the kits for the men’s 2026 FIFA World Cup in the US, Canada, and Mexico, and to celebrate the launch in China, the sportswear brand hosted an event in Shanghai featuring a fashion show and other activities. The event showcased Adidas’ WC 26 kits, blending bold modern design with deep cultural roots. The collection includes designs for 22 partner nations, incorporating elements of each nation’s heritage, landscape, and identity.

The kits feature innovative technologies like HEAT.RDY cooling technology for optimal performance and a lenticular heat-applied federation crest and Adidas logo for a unique visual effect. Some notable designs include Argentina’s shapeshifting stripes, Mexico’s Grecas-inspired pattern, and Japan’s colorful pinstripes representing unity and bond.

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