Puerto Rican superstar Bad Bunny is set to make history as the first Spanish-language solo artist to headline the Super Bowl halftime show. The NFL announced that Bad Bunny will perform at Super Bowl LX on February 8, 2026, at Levi’s Stadium in Santa Clara, California. This milestone marks a significant moment for Latin music, which has been gaining immense popularity globally.
Bad Bunny’s selection as headliner is a testament to his immense popularity and influence. With over 50 million monthly listeners on Spotify and multiple sold-out world tours, he has become a global ambassador for Latin music. His album “Un Verano Sin Ti” became Spotify’s most-streamed album ever, with over 9.1 billion streams. The artist’s genre-blending approach, fusing reggaeton, trap, and pop, has expanded Latin music’s reach far beyond Spanish-speaking audiences.
The halftime show, produced in partnership with Roc Nation and sponsored by Apple Music, is expected to reach over 120 million viewers worldwide. Bad Bunny’s performance will likely be a cultural turning point, blending spectacle, activism, and cultural pride into one unforgettable moment. The artist has been outspoken about issues like Puerto Rico’s independence, U.S. immigration policies, and LGBTQ+ rights, which might be incorporated into his performance.
Bad Bunny’s meteoric rise to fame began on SoundCloud in 2016. Since then, he has won numerous awards, including three Grammys and 12 Latin Grammys. He has collaborated with top fashion houses and starred in films like “Bullet Train” and “Happy Gilmore 2”. With his dynamic performances, creative vision, and deep connection with fans, Bad Bunny is set to deliver an unforgettable experience at the Super Bowl halftime show.
