CrediaBank, the Greek bank set to acquire HSBC Malta, has launched its innovative “New Experience” stores in Greece, offering a glimpse into the future of banking in Malta. The first flagship store opened on Skoufa Avenue in Athens’ Kolonaki district, showcasing a modern, customer-centric approach to banking. This new model combines human interaction with smart technology, providing open-door access, all-day teller service, and on-the-spot assistance.
The stores are designed to be inclusive, with features like accessibility for customers with mobility, visual, or hearing challenges. Technology is used to streamline transactions, while staff are always present to assist. This approach reflects CrediaBank’s core values of “human connection, immediacy, and trust,” aiming to redefine the bank-customer relationship.
The Athens flagship marks the beginning of a national rollout in Greece, with upcoming locations in Crete and Thessaloniki, and a full network transformation planned by 2026. As CrediaBank prepares to enter the Maltese market, this new concept offers a glimpse into the customer-first philosophy and service modernization it plans to deliver. By combining accessibility, digital efficiency, and personal service, CrediaBank aims to set a new standard in banking.