H&M and Stella McCartney have joined forces to launch the Insights Board, a specialized platform aimed at fostering dialogue around sustainability in the fashion industry. This initiative brings together a diverse group of members, including sustainability innovator Kiara Nirghin, model Amelia Gray, fashion editor Susie Lau, and singer Anitta, among others. The board’s first in-person meeting took place in London, focusing on key topics such as materials, circularity, innovation, and communication. The goal is to explore how brands can influence and shape system-wide change, particularly in material innovation and animal welfare.
Stella McCartney emphasized that fashion has an opportunity to lead with honesty and transparency, while H&M CEO Daniel Ervér highlighted the importance of listening to different voices and perspectives to drive progress. The Insights Board is part of a larger collaboration between H&M and Stella McCartney, which includes a joint collection launching in Spring 2026 featuring certified, responsible materials.








