Bank of Valletta, a leading financial institution, recently participated in the European Digital Finance Conference 2025, where it showcased its innovative approach to customer experience (CX). The bank’s Chief Strategy, Transformation and Data Officer, Ivo Camilleri, shared insights on fostering innovation within the financial services sector, highlighting the bank’s commitment to nurturing creative talent and empowering employees.
The bank’s Innovation Challenge, an initiative that encourages employees to contribute innovative ideas, was a key focus of the presentation. The challenge attracted 25 submissions, with 10 proof-of-concepts selected for further development, demonstrating the bank’s dedication to exploring new approaches and driving transformative ideas.
Bank of Valletta’s participation in the conference underscores its position as a thought leader in the industry, actively engaging its workforce and fostering a vibrant innovation culture. The bank’s efforts to create an environment where employees feel encouraged to contribute innovative ideas are setting a benchmark for driving transformative ideas and shaping the future of financial services.








