The video game industry is on the cusp of a revolution, with generative artificial intelligence (AI) models capable of creating ultra-realistic characters and virtual universes. While this technology promises to make games cheaper and better, it’s also sending shockwaves through the industry, with artists and developers worried about their jobs and the creative quality of games.
Many game creators fear that refusing to use AI tools will put them at a competitive disadvantage, making it harder to keep up with studios embracing the technology. “We will have to ask ourselves whether we use them on our next game,” said the head of a French studio who is personally against AI models. Major players like Microsoft, EA, Ubisoft, and Quantic Dream remain tight-lipped about their AI usage, reflecting the industry’s cautious approach.
Proponents argue AI tools can boost productivity by automating routine tasks, allowing developers to focus on creative aspects. Felix Balmonet, co-founder of Chat3D, believes AI can speed up the creative process, but acknowledges concerns about job losses. The current limitations of AI-generated content, particularly in 3D modeling, mean it’s often more trouble than it’s worth, with outputs being “extremely chaotic” and requiring significant manual fixes.
The gaming community has shown sensitivity to AI usage, as seen in the backlash against 11 bit Studios’ “The Alters,” which included unflagged AI-generated text. This incident highlights players’ appreciation for human creativity and raises questions about transparency and ethics in AI-assisted game development. As the industry navigates this shift, the future of game development and the role of human creatives hang in the balance.
